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LEGO bricks. Creativity. Childhood. They go together like Mickey Mouse and Disney, wizards and Harry Potter. Lego has been a part of childhood for more than three generations. Almost everyone under 50 has played with these building blocks of imagination. It is impossible to say how many engineers and scientists have been generated by these building blocks in plastics.
Lego is synonymous with plastic toy bricks that can be easily transformed into buildings, ships space, cars, boats, trains and a myriad of other toys. The key is that the child can assemble the toy of the base blocks for construction. Each toy can be assembled, disassembled and reassembled in enough new form and forms to tickle the imagination and creativity of the young woman stretching.
Today, Lego is much more than simple blocks invented in 1949. She is toys, theme parks, movies and CDs. Lego building blocks and other products are distributed worldwide. These plastic bricks and the society they have built, are a phenomenon with a success as remarkable as Mickey Mouse.
Lego Bricks become the basis of Fantasy
Where did Lego come from and how he became an important tool for creativity in children?
Our story begins in Billund, Denmark. It is 1932. Master carpenter Ole Kirk Kristiansen has opened a new business. His company made stools, iron tables and wooden toys. He has only six employees. Nobody could have imagined, but Lego building blocks and little imagination was born.
Two years later, Kristiansen has adopted the name Lego as a brand name for their toys. The name derives from the Danish words "leg godt" meaning "play well. "Ironically, after he discovered that Lego in Latin means" I put together. "Lego is really come to mean" put together "and" play well "in terms almost everyone. At that time, all the toys were made of wood companyA.
In 1942, Lego's plant burned to the ground. Kristiansen rebuilt.
In 1947, LEGO has become the first company in Denmark to buy an injection molding machine. She started making dolls and other plastic toys. The famous bricks had not been invented yet.
It was not until 1949 that the company submitted a brick Automatic linkage Lego, a plastic brick, some with four poles and eight others. At that time, the company produces about 200 plastic toys different. Auto-linking Brick was sold exclusively in Denmark.
In 1950, plastic toys has become a media company's affairs. Son of Ole Kirk, Godtfred Kirk, who had worked in business for 12 years, Junior has been named vice president of 30 years of age.
In 1954, Godtfred Kirk made a trip to England to meet with a purchasing agent. The purchase, Kristiansen said he thought the bricks had no automatic link an idea and system. Godtfred returned to Denmark. Lego System was developed.
The following year, Godtfred presented the new system to a Lego toy fair in Germany. It was the first time presented outside Denmark. The results were disappointing. Kristiansen did not give up. Later that year, the LEGO System Play "has been developed. It was a system improved Lego bricks. LEGO System Play was exported to Sweden, where it sold well.
In 1959, Lego bricks and the Lego System were introduced in Great Britain, France and Belgium.
It wasnÂ't until 1961 Lego pieces first marketed in the United States and Canada. Were a success instantaneous and worldwide distribution have continued. At the end of this decade, in Billund 843 people worked for the Lego company. The first movie was produced Legoland. In 1969, the DUPLO system of children under five years was introduced.
In 1970, there were about 1,000 employees at the plant in Billund.
In 1980, Products Department of Education was established. DUPLO Rabbit logo was introduced a survey showed that 70 percent of all families in Western Europe with children under age 14 had Lego in their home.
, In 1990 he developed the LEGO Group has become one of the world 10 toymakers largest and the only toy company of this size in Europe. The others were in Japan and the United States, more than a million people visited the theme park Legoland and Godtfred Kirk Kristiansen celebrated his 70th birthday. Was renamed Lego Lego Edition licensing and the LEGOLAND Band issued an LP.
With the start of the new century, LEGO continues to grow. He also remained a family business. These days, Kjeld Kirk Kristiansen, grandson of Ole Kirk's son, runs the company.
In 2003 a record 1.63 million people visited Legoland Billund. The mini-figure Lego celebrated its 25th birthday and the film Bionicle Mask of Light "was published to great acclaim. Representations the LEGO mini-figures of Biff Starling and Sandy Moondust are earthlings first come at the edge of the Mars rovers Spirit "NASA's Mars," and "Opportunity". The LEGO Education Center in Shanghai opened. The concept was designed for children ages three to twelve years. There are over 80 Learning Centers Lego Korea alone. rel = "nofollow" href = "http://www.lego.com"> http://www.lego.com receives about four million visitors per month.
Lego pieces are simply building blocks. They are learning toys. It based on themes and favorite stories for children and allow the child to exercise their own imagination and creativity. Ramifications of the basic building blocks toys as Lego Robotics, Lego Harry Potter Lego Star Wars and many other construction toys and games for children. It's really amazing what a few bricks and the fullness of imagination will produce.
About the author: Royce Armstrong is a successful freelance writer with a business and banking background who believes consumers should get the best value for their money when shopping for legos, building toys and building blocks.
Stevens lego shop episode2: Buying lego land!